Manager CRO at Horizontal Talent in Denver, Colorado

Job Description:

Manager CRO
Requirements:

• Adobe Target and Adobe Analytics is must have
• Strong A/B and multivariate testing experience, conversion and site optimization experience
• Solid understanding of CRO, digital marketing, and data analysis
• Client facing agency experience highly preferred

Role and Responsibilities

• • Lead CRO strategy from ideation to execution aimed at increasing the business core KPIs across channels and campaigns
  • Lead client presentations showcasing key insights, actionable recommendations and impact of optimization strategies on business goals
  • Oversee the configuration, administration and operation of Adobe Target to support multi-channel tests
  • A proven track record of leading and conducting A/B and multivariate testing and personalization strategy, and the ability to define strategies based on client business objectives
  • Assess and audit the current state of testing & personalization programs
  • Prepare project and test plans that list tasks, milestones, timelines, deliverables, dependencies and owners
  • Monitor the effectiveness/performance of campaigns through robust data analysis and iterate on the prescribed testing plan
  • Accelerate implementation and achieve ROI on the Adobe Target investment
  • Provide consulting and roadmap for website optimization and customized experience strategies to clients
  • Partner with developers to configure personalization elements in Adobe Target
  • Partner with UX/UI teams to take finalize content for personalization or testing

Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $50 - $56 per hour. This is not a guarantee of compensation, as final offer amount may vary based on factors including but not limited to experience and geographic location. Apply Now