Working closely with both the client and our own in-house marketing and creative teams, the Brand Strategist will see client strategy development through from initial engagement to in-market delivery. Will gain a deep understanding of client business strategies, markets, drivers, competitors, resources and objectives. Armed with this understanding, the strategist will create value propositions, strategies, messages and other mission-critical components that will help guide the strategy to market. An ideal candidate will be driven and able to think in terms of the big picture and critical details.
Responsibilities
Interface with clients to build relationships while drawing out key business, market, competitive, audience, leadership, management, and operational insights
Partner with in-house marketing team to draw insightful conclusions that can be used to develop value propositions and inform client strategy; present mission-critical research, findings, strategies and approaches to both client and in-house teams
Perform in-depth research to understand client businesses, markets, and audiences
Create compelling brand narratives that inform and inspire-and the detailed messaging strategies that support them across all markets
Formulate buyer roadmaps along with supporting comprehensive integrated
channel strategies
Work with the marketing team to create messaging, marketing and content strategies that align with client business objectives
Work with creative team to ensure full understanding of the overall marketing strategy and strategy for each program asset
Write creative briefs and work closely with the creative team from kickoff to concept; review final assets to ensure alignment with marketing strategy
Collaborate with marketing operations team to understand in-market program performance and optimize program strategy and assets
Leadership
Provide effective management for the team to mentor, develop and coach members of the team
Develop a team culture, where expertise is shared, continuous learning and creative innovation is the norm.
Be a champion for marketing and ensure the customers' voice is at the center of all decision making
Qualifications
5+ years' experience in B2B marketing strategy, integrated multi-channel marketing, marketing communications leadership and other adjacent disciplines
Demonstrated success in developing effective marketing strategies that have helped achieve quantifiable corporate objectives
Experience developing and presenting strategy presentations to client management teams
Ability to understand complex clients, markets, audiences and sales cycles
Apt at shaping a compelling value narrative around customer, market and business data
Experience working closely with creative teams to develop marketing program assets
Understanding of a variety of marketing channels; digital, traditional and experiential
Experience with account-based marketing initiatives
Persuasive communications skills and ability to provide constructive feedback with confidence and courtesy
Consulting experience a plus
About Unleaded
Unleaded is a Houston-based marketing firm known for bringing together smart, talented marketing and creative professionals to deliver award-winning work. For over 20 years, we've supported our clients through market research, strategy development and marketing program management. We pride ourselves on our ability to solve complex challenges and consistently deliver high-caliber work for our clients.