Archetype Brands is united by the belief that every brand has the potential to be more magnetic. We are passionate about using our platform as a force for good, innovating with technology and empowering our people to make a difference.
We're a collection of brand strategists, project managers, writers, designers, and producers with a focus on brand strategy, creation, activation, and culture. That includes everything you'd expect - from naming a new start-up, to creating a new identity for a global brand, together with campaign planning and asset production.
You'll be challenged, but you won't be alone. You'll be part of team of like-minded innovators, all driven to go beyond the status quo to build the brands of the future.
Archetype is made up of 800 curious and creative individuals in 22 cities around the world.
Whilst our presence is global, our local market knowledge drives how we think, operate, and deliver in-market, because our clients sit at the heart of everything we do. We celebrate ambition. Curiosity is encouraged. And we value kindness above all else.
Archetype Brands is based in London and New York.
Role overview
**Must be located in the Tri-State area and able to go into the New York office in accordance with our hybrid office model. **
At Archetype Brands you will help deliver work that helps clients transform their business and takes the world forward.
As an Associate Director of Strategy you will be responsible for consulting with our clients on how to increase their brand's value through various brand creation, rebrand, and brand activation projects.
Key Responsibilities:
Deliver brand strategy projects for major international or Fortune 500 clients, with demonstrable expertise in brand positioning, naming, brand architecture, brand valuation/analytics, internal brand engagement, and market positioning development.
Develop brand strategy and evolving that strategy into activations that drive organizational change.
Help companies translate brand strategy into meaningful change for employees and customers.
Drive strategy for large, multinational clients and you'll be at ease offering brand advice and consultancy to the C-Suite.
Provide consultations to clients with a high degree of acumen and confidence
Report to the SVP, Strategy a member of the leadership team.
As a Senior Brand Strategist at Archetype Brands, you will:
? Lead strategy development and delivery for rebrand, and brand activation / awareness projects • Take a lead role in development of brand strategies, identifying opportunities for clients to grow brand value.
Conduct industry analysis and brand discovery audits of both offline and online channels.
Synthesize analyses from brand discovery audits to form the story for client presentations.
Play a leadership role within Strategy to expand our practice and product offerings.
Work with multidisciplinary teams to execute brands beautifully and boldly and drive amazing client experiences.
Work with Client Management and the Leadership Team to grow client business, develop proposals and formalize scopes of work for those efforts.
In this role at Archetype, you will bring:
? Passion and readiness to get stuck in
? Strong capability in strategy development
? Confidence in client counsel at C-level
? Ability to translate strategy into creative briefs to inform everything from visual identity to campaign creative.
? Competent leading new business pitches, proposals, and outreach
? Strong organizational and problem-solving skills
? Strong client empathy
And in return, Archetype offers:
? 401(k)
? Medical Insurance
? Dental Insurance
? Paid Maternity & Paternity Leave
? Commuter Benefits
? Vision Insurance
? Disability Insurance
Archetype is committed to setting a standard for other agencies by fostering a diverse, equitable and inclusive workplace. This starts with our employees and carries into our culture and our work. We know that different ideas, backgrounds, and perspectives mean we do the best work and in turn inclusion helps our employees go out in the world to make a difference.