BLEND360 is an acclaimed, forward-thinking Data, Digital Marketing, & AI Solutions Company, dedicated to fueling remarkable outcomes for our Fortune 500 clients. Our trajectory is one of continuous expansion, emerging at the crossroads of cutting-edge analytics, data proficiency, technology, and digital marketing excellence. We are seeking a Consumer & Brand Insights Managerto contribute to our next level of growth and expansion for our client in the CPG industry.
This role aims to be a key advisor, providing crucial insights to our client's Innovation, Brand, and Category teams. Responsibilities include identifying market opportunities, understanding consumer behaviors and trends, and connecting them to the industry. The role is vital for evolving the understanding of consumer segments, defining the branded portfolio, and enhancing their market positioning through improved consumer insights processes.
Responsibilities:
Stakeholder Management
Work closely with leaders and other stakeholders to diagnose main opportunities, identify strategic initiatives and set priorities
Deliverables
Generate regular insights reports on a weekly and monthly basis.
Stay updated on market trends, assessing their impact and collaborating for strategic planning.
Conduct comprehensive consumer research through surveys, focus groups, and various methods.
Analyze consumer data, create personas, and inform product development and marketing strategies.
Monitor market trends, competitor activities, and emerging needs to identify growth opportunities.
Market Intelligence Process
Develop and manage our market information database, manage multiple data sources, build our dashboards, platforms and automate processes. Providing continuous support to enhance Market Intelligence program.
Prepare primary and secondary market research with internal/external key partners.
Develop our communication devices (reports, forums, webinars, meetings, etc.) and routines to appropriately share actionable intelligence with audiences in a timely manner.
Skills:
Experience with various data sources (IRI, Nielsen, Syndicated, USDA, etc.)
Proficient in Microsoft Excel, PowerPoint, marketing tools and methodologies
Qualifications:
Bachelor's degree in Psychology, Marketing, Economics, Business, Statistics, or related field
6+ years of work experience in consumer and marketing insights or similar insights roles
Has worked in a corporate environment, working in a cross functional environment, with proven insights experience to sales teams
Experience with analytics and insights
Travel: Mostly domestic, up to 30%
Additional Information:
This role is not eligible for immigration sponsorship.
The starting pay range for this role is $101,000 - $137,000. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. Our client also offers a competitive benefits program to meet the health and financial well-being their team and their families. You can look forward to a range of benefits including medical, vision, dental, paid time off, and paid holidays.
A diverse workforce is a strong workforce
To deliver growth at BLEND360 and for our clients, we believe we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, our growth, and continues to have a profound impact on our success. We are determined to have equality in the workplace, within our team and as an extension of our clients' team.
This is not the work of the moment, and this requires continued learning and purposeful actions. We are investing resources to understand and improve the sourcing, selection, and retention of the talent we hire, and ultimately the workforce we provide for our clients. We will communicate our journey in the spirit of transparency and shared learning.