The Product Manager will be responsible for upstream and downstream product management by assisting with project commercialization and sustaining activities linked with product line support, sales team support, market assessment, and product promotion (advertising, literature development, etc.). This position will work closely with surgeon opinion leaders, surgeon design teams, operations, R&D, quality/regulatory, Medical Education, Sales Education, and outside vendors.
Essential Duties and Responsibilities:
Collaborates with a wide variety of functional areas such as sales, engineering, marketing, manufacturing, finance, and operations to develop and provide product definitions responsive to customer needs and market opportunities.
Works with Product Marketing Directors/Product Team to develop and execute marketing, sales, engineering, and financial launch plans for product line.
Interact with customers by meeting regularly, attending conferences, responding to requests, and explaining procedures as it relates to the product. Developing and maintain strong relationships.
Develop marketing initiatives that increase the overall penetration of product portfolios in line with the company strategy.
Develop and execute go to market strategy for new product launches
Responsible for providing guidance for product development and marketing activity related to the assigned market segment. Includes translation of customer requirements and interaction/communication with cross-functional teams during the product development process.
Assist in obtaining feedback during the product development and post commercialization process from key Healthcare Professionals (HCPs) and Sales Agents
Collaboration with R&D, Regulatory, Quality, Legal and Marketing Communications for the creation, review and approval of marketing materials and sales training material to support existing product and new product launches.
Qualifications:
Bachelor's degree in related field.
4+ years' relevant product marketing, product development, sales or a related discipline in a medical device or biomedical setting
Skills, Abilities, Competencies:
Excellent written and verbal communication skills.
Able to work accurately in a fast-paced, hectic, ever-changing environment with strong attention to detail.
Demonstrated ability to monitor own work to ensure quality, accuracy, and thoroughness.
Strong organizational, analytical, and time-management skills.
Able to self-motivate and work both independently and as part of a team.
Ability to travel domestically, up to 35%
Experience with collaboration and influencing across cross-functional teams.
Excellent interpersonal skills.
Proficiency in Word, Excel, and PowerPoint.
This position will require some work in an Operating Room setting.
Demonstrated innovative and strategic business-development skills
Requirements
Ability to meet with customers at hospitals and to be a member of a credentialing agency