Throughout a history dating back to 1881, Bradford White Corporation has been manufacturing some of the most high-performing, technologically advanced, and energy-saving products to the world market. While many manufacturers continue to move production out of the country, we continue to invest in America.
We are proud to have millions of products installed for millions of satisfied customers all over the world. Our essential products continue to support the health, safety, sanitation, and infrastructure of communities and for 2023 we've been recognized as an Energy Star Partner of the Year Sustained Excellence Award Winner for the fourth straight year.
For the Bradford White family of companies, customer satisfaction is our greatest reward, and we remain steadfast in our commitment to deliver products that are Built to be the Best®. Today, we employ more than 1900 employees with headquarters in suburban Philadelphia and manufacturing operations in Middleville and Niles, Michigan and Rochester, New Hampshire.
Primary Function:
The Product Manager - Electric Products is responsible for the management of various product segments within the Laars electric product portfolio. The Product Manager - Electric Products will understand the competitive space and associated customer needs and generate cohesive product strategies and roadmaps to grow the business. The Product Manager will work closely with engineering, sales, marketing, and operations to create feasible business plans and ensure that differentiated products are brought to market. This includes management of the product lifecycle, gathering of customer requirements, and working with sales and marketing to launch new products.
Responsibilities:
Product Segmentation Management of Laars Electric Product Portfolio - Strategic planning through daily maintenance
Conduct market research to understand customer requirements and trends in the North American market
Understand competition through marketing analysis of competitive products (including features, pricing, and position)
Monitor and model key financial aspects and competitive positions of the portfolio and recommend product and pricing actions to grow revenue and profitability of the portfolio
Marketing liaison to New Product Development (NPD) team
Product Marketing Specification creation in coordination with engineering, sales, and operations
Product literature technical content review (Specifications, submittals, manuals, etc.)
Product Information Management (PIM), per assigned product line
Remain up to date on regulatory activities and safety requirements, at the national, state, and local levels
Assist in product launch planning and deployment
Assist in training support for new product release
Other duties as needed
Job Requirements:
B.S. in product management, business, or an engineering discipline. MBA preferred
Minimum 3 years of product management of manufactured goods within the the plumbing and/or HVAC industry, including heat pump technology
Knowledge of commercial electric boilers & water heaters, air-to-water heat pump water heaters and space heating heat pumps
Ability to understand mechanical HVAC and domestic hot water systems
Superior communication skills, both written and verbal
Excellent teamwork skills
Ability to work independently with minimal supervision to achieve objectives
Ability to prioritize, juggle multiple projects, and meet deadlines
Proficient in Microsoft Office including PowerPoint
Comfort in working with individuals in and outside of the company at all levels
Maintain confidentiality when required
Occasional travel required both domestic and international (up to 25% annually)