We're working with a confidential client in their search for a VP of DTC Ecommerce (on site) located in Salt Lake City, UT.
RELOCATION REQUIRED for this opportunity. This hire will be expected to work on site. This is NOT a WFH role.
Our client is an international manufacturer that specializes in producing sports equipment for the trail running, climbing, adventure racing, skiing and snowboarding categories.
We are seeking an experienced and visionary VP of DTC Ecommerce (on site) to lead our digital initiatives and ensure the seamless integration of technology, design, and user experience to drive the growth of the online businesses.
The VP of DTC Ecommerce (on site) must have a deep understanding of digitally native Merchandising Strategies, be a highly capable eCommerce Marketer with a proven ability of how to apply Data Driven decision making.
You will be responsible for developing and executing our digital strategy, driving and leading the eCommerce day to day business, increasing customer engagement, and delivering a best-in-class digital experience that aligns with our business objectives and financial goals.
This is a strategic leadership role, requiring a deep understanding of digital trends, exceptional communication skills, and a proven track record of success in driving digital transformation and an eCommerce business.
NOTE- To be considered for this role you MUST have experience leading a 25M D2C P&L. Make sure your resume calls this out. We'd also like to see live links to your DTC Ecommerce store in the resume.
ESSENTIAL DUTIES & RESPONSIBILITIES • Merchandising: In partnership with the category managers build robust assortment plans, that bring storytelling and consumer relevant products to market at the right time and in the right light. • Digital Marketing: Collaborate with the marketing teams to develop and execute data-driven performance marketing campaigns that drive brand awareness, customer engagement, and lead generation. Champion best practices regarding the measurement of performance marketing, ad effectiveness, traffic mix, and campaign optimization. • Analytics and Insights: Utilize data and analytics to measure the effectiveness of digital initiatives, identify areas for improvement, and make data-driven recommendations for optimizing the consumer experience. • Digital Strategy Development: Create and direct a comprehensive data-driven, long term digital roadmap and strategy that aligns with the organization's financial goals, enhances brand presence, and drives consumer acquisition and retention through top line growth and business results. • Ecommerce Business: Lead the ownership and growth of the eCommerce operations, performance marketing strategy and analytics to create a best-in-class consumer online experience. Deliver strong results through testing & optimization activities to increase conversion and loyalty to the brand. • User Experience (UX) Design: Lead the development and execution of a user-centric approach to digital design through integrated website analytics, consumer behavior research, business objectives, content, and technology capabilities to design compelling user experiences for new digital functionality and enhancements. • Technology Integration: Work closely to identify and implement the latest digital tools, platforms, and technologies that enhance the digital experience, improve operational efficiency, and drive innovation. • Cross-functional Collaboration: Foster strong partnerships with internal stakeholders, including marketing, product development, and customer service, to ensure alignment and seamless execution of digital initiatives. • Team Leadership: Lead a high-performing digital experience team, providing guidance, mentorship, and professional development opportunities to team members. • Industry Trends Monitoring: Stay up to date with the latest industry trends, emerging technologies, and best practices in digital experience to drive innovation and maintain a competitive edge.
QUALIFICATIONS, SKILLS, ABILITIES & COMPETENCIES • Bachelor's degree in Business, Marketing, or a related digital/eCommerce field (Master's degree preferred). • Proven record of at least 10 years of senior strategic eCommerce experience with a strong focus on outdoor and/or running or Retail multi-channel industry. • Experience must include analytics-based decision-making where success is measured in terms of eCommerce revenue, gross margin, consumer growth, acquisition costs and lifetime value. Outdoor and/or running industry a plus. • Demonstrated success in growing and driving successful eCommerce business with full P&L responsibilities. • In-depth knowledge of eCommerce day to day operations, performance marketing principles, UX/UI design, web analytics, and technology integration. • Oversee the management of day-to-day site operations, inventory management, content execution, consumer acquisition/growth/retention, digital/performance marketing, social media, loyalty programs, and consumer data and site analytics. • Strong leadership skills with experience in growing and leading high-performing teams through the ability to
influence other and champion projects on the brands' behalf. • Excellent analytical and problem-solving skills with the ability to make data-driven decisions that will drive top- line growth and business results. • Strong communication and presentation skills, with the ability to effectively collaborate and influence stakeholders at all levels in an international matrix environment. • Ability to partner and work with a centralized global team with various priorities and objectives. • Strategic mindset with the ability to think creatively and innovatively to deliver exceptional digital experiences.