BASIC PURPOSE: Responsible for managing Cruise Staff Gaming and Art Operations. Oversee digital strategy surrounding for fee games as well as art tours and online sales across all NCLH brands. Focus on meeting and exceeding revenue targets while ensuring the seamless operation of Gaming and Art facilities.
POSITION RESPONSIBILITIES:
Meet and exceed revenue targets across all NCLH Brands by ensuring the seamless operation of Gaming & Art operations and financials. Delivering unparalleled experiences to enhance passenger satisfaction.
Collaborate closely with cross-functional teams, particularly within Marketing, Hospitality, IT, and Vendor Operations in order to drive revenue through targeted campaigns and initiatives.
Actively cultivate partnerships to enhance Gaming & Art offerings, implementing marketing strategies to promote gaming services, and managing pre-cruise sales programs to significantly contribute to revenue generation before passengers embark on their journeys.
Craft compelling promotional materials and messaging that attract guests and drive revenue growth through pre-cruise sales initiatives.
Monitor data analytics and performance monitoring systems by vessel and brand. Utilize advanced analytics tools and assess the effectiveness of gaming & art services, marketing strategies, and pre-cruise sales programs. Provide insights to optimize operations, enhance guest experiences, and contribute to revenue growth.
Partner with IT teams to ensure that the technological infrastructure aligns with strategic goals, enhancing the overall customer experience.
Manage all pricing and products related to Gaming & Art services in the Point of Sale (POS) system, ensuring accurate information that supports streamlined sales processes and effective revenue tracking.
Work with art Vendor Management to execute, market and launch product initiatives.
Perform other job-related functions as needed.
KNOWLEDGE AND EXPERIENCE:
EDUCATION: Bachelor's Degree in Business, Marketing, or related field of study; or any equivalent combination of relevant work experience and education. MBA preferred.
EXPERIENCE: Minimum 5 years of relevant experience in cruise, resort, hotel management or a related field is required. Experience meeting revenue targets, executing successful marketing initiatives, and managing online sales programs.
KNOWLEDGE & SKILLS:
Excellent communication and interpersonal abilities.
Proven ability in fostering partnerships and ensuring a seamless collaboration between departments.
In-depth knowledge of art products, and industry trends is essential.
Prior successful marketing initiatives, managing online sales programs, and creating and executing marketing campaigns.
Experience working with IT for technology integration, vendor POS integrations, and reviewing and monitoring data analytics is also preferred.
Proficient in productivity applications such as Microsoft Office, and project planning platforms.
Demonstrable proficiency in Microsoft Office Suite with intermediate to advanced level skill in Excel and PowerPoint.
Ability to manage a remote team.
Demonstrated ability to complete tasks on time and within budget. Innovative problem solver to help develop operations and make sound recommendations.
Ability to transform both qualitative and quantitative data into actionable reports.
A thorough understanding of how to implement all new procedures and be pro-active in monitoring all areas of quality control.
Ability to travel for extensive periods to set-up systems, product launches and marketing initiatives for existing fleet and new builds, which includes training, marketing and brand compliance (travel approximately 20%).
Comfortable using collaboration and CRM tools such as Smart Sheets, Slack and Salesforce.
To Executive Search Firms & Staffing Agencies: NCLH does not accept unsolicited resumes from any agencies. All unsolicited resumes will be considered NCLH property, and NCLH will not be obligated to pay a referral fee. This includes resumes submitted directly to Hiring Managers without contacting the NCLH Human Resources Talent Acquisition Department.