The Digital Merchandiser supports the company's portfolio of global e-commerce properties and will manage and optimize the visual presentation of our products in order to drive sales, improve customer engagement and increase conversion rates. This individual will act as a brand ambassador to ensure strategies are incorporated in site plans, translate global and product campaign plans for activation, utilize seller reports to gauge success and work with licensees globally to ensure alignment.
The Digital Merchandiser will also assess the competitive landscape to remain competitive. This position will report to the VP of Global E-Commerce & Digital Strategy.
Responsibilities
Consistently monitor and optimize sites for USPAGL as well as merchant partner DTC e-commerce sites, marketplaces, and third party wholesale accounts
Influence optimization with licensees globally
Leverage analytics and selling reports to help manage Manage on-site search, consumer friendly classification of products and a rapid path to U.S. Polo Assn's product page and checkout
Monitor brand e-commerce websites to ensure that products are active and appropriately merchandised
Create Partner with team in creating product landing pages and banners that align with new releases, seasonal selling periods and e-commerce campaigns
Maintain a shared timeline for product launches, helping digital marketing channels align with on site content and campaigns
Ensure that product attributes and specifications are correctly referenced across websites
Collaborate with Brand Marketing to ensure up-to-date on information and visual assets for new and existing products, as well as global lifestyle imagery
Manage content and create visually appealing product pages with enticing images, compelling product descriptions and relevant information
Stay up to date with e-commerce trends and industry competitors to gain insights into best practices and emerging opportunities
Work closely with inventory management team to ensure accurate stock availability and timely product launches
Partner with digital and product development teams, sharing insights that help craft future product decisions
Verify purchase journey is correctly merchandised and linked, ensuring banners and links render related product pages and categories.
Support additional ad hoc requests and other responsibilities as needed
Qualifications
Bachelor's degree in marketing, business or related field
3+ years of experience in website merchandising, e-commerce or a similar role
Competency in Microsoft Excel
Google Analytics proficiency, and strong analytical skills
Buying, and/or site merchandising experience in apparel is a plus
Basic knowledge of HTML and related concepts is a plus
Shopify, or related e-commerce platform experience.
Team player with the ability to collaborate with cross-functional teams to help support our digital channels
Interest/knowledge of the apparel industry, and a general understanding of our brand's DNA and heritage
Entrepreneurial spirit and can self-manage
Motivated team-player
Excellent communication and collaboration skills to work effectively with cross-functions
Shows commitment to excellence and high standards in work product
What's in it for you?
The opportunity to work in a fast-growing global organization with a strong culture
Comprehensive benefits: USPAGL pays 100% of the employee's benefits beginning on Day 1 and 20% of spouse/dependent insurance. This includes health, vision, and dental, Basic Life, AD&D, STD and LTD
401K participation after 6 months of employment with 100% vesting immediately.
Paternity Leave
A hybrid schedule: as approved with department supervisor
Paid vacation and sick time
Growth and development opportunities
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.
About U.S. Polo Assn.
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country's oldest sport governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through over 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of households globally for the very first time.
U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing and digital presence. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Modern Retail and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.
For more information, visit uspoloassnglobal.com and follow @uspoloassn.