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The Customer Data Platform (CDP) Manager will drive SCI's vision and implementation of a CDP. They will manage the roadmap and discovery for a groundbreaking product that will span multiple customer touchpoints and customer segments, coordinating efforts between IT partners, marketing technology leaders, Digital products, and stakeholders across the company. Marketing analytics and CDP at SCI are poised to make a significant impact on the consumer experience around death care as we are preparing to deploy personalization and data at a scale never before seen in the industry. This position will play a vital role in creating enhanced, personal, and exceptional experiences for families across North America by developing a deep understanding of business processes across Sales, Marketing, and Operations to enable data-driven targeting, reporting, and automation via the CDP. This role will influence sales results by enabling Marketing leadership to analyze and deploy personalization in an omni-channel environment.
JOB RESPONSIBILITIES
Serve as a subject matter expert on the CDP, including teaching, training and documenting platform features and usability as well as remaining apprised of CDP trends and developments
Drive growth and impact of the CDP with a focus on generating both financial return on technology investments and improvements to customer satisfaction
Maintain internal stakeholder relationships, and serve as the primary day-to-day contact with CDP vendor and marketing teams. Work cross-functionally to continuously expand usage and engagement so that SCI leverage the CDP to its highest potential
Coordinate and oversee the process of implementing the CDP platform
Oversee CDP Data Science team
Develop a backlog of CDP enhancements and manage prioritization with the CDP vendor and internal stakeholders
Manage program accessibility, settings, internal user support, and training to drive utilization
Develop and maintain governance procedures to support users and consumer experiences
Evaluate changing organization capabilities and tools to identify new ways for the CDP to provide richer analyses or empower greater customer engagement
Enable Marketing analytics implementation and operations
Oversee customer acquisition and engagement campaign ideation, development, and execution
This is not intended to be an all-inclusive list of the essential functions or duties related to this job
Minimum Requirements
Education
Bachelor's degree in Marketing, Computer Science, Statistics, Mathematics, Economics or a related discipline
Experience
A minimum of 3 years in sales & marketing or Digital technologies, IT, or equivalent experience in a related field.
Knowledge, Skills and Abilities
Results-oriented collaborative team player with a keen ability to demystify data and streamline processes.
Experience coordinating technical product design and internal user management involving customer-facing applications
Expert user of CDP platforms (Treasure Data Preferred)
Salesforce CRM experience a plus
Experience developing integration technologies within data platforms to support customer experience strategies and solutions
Data visualization experience in tools such as PowerBI or Tableau
Understanding of identity resolution strategies and solutions
Experience with both API and batch integration approaches
Awareness of agile development and support methodologies
Experience organizing and facilitating discovery and business requirement capture
Strong cross-functional collaboration experience with the ability to manage conflicting priorities across partners
Working knowledge of data pipelines, data warehousing, and data lake principles
Proficiency in SQL/Query languages
Ability to manage multiple projects
High attention to detail
Work Conditions
Work Environment
Work indoors during all seasons and weather conditions
Limited amount of travel to the corporate offices required if working remotely
Standard business dress is required.
Work Postures
Sitting continuously for many hours per day, up to 6 hours per day
Physical Demands
Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage
Work Hours
Working a number of evenings every month, beyond "standard" hours