Our client is simplifying the chaos of the events industry through powerful, easy-to-use technology and is seeking a rockstar to join their growing team.
Reporting to our Director of Marketing, this person will oversee and optimize paid media campaigns, email automation, and website conversion rate tactics, with a laser focus on growing the pipeline of qualified leads for our sales team. They will work closely with the broader marketing team, including content, design, and marketing operations, to scale the production of performance-optimized assets and develop a close relationship with senior sales stakeholders. This position requires a strategic thinker, a diligent planner, a rigorous analyst, and a deep marketing channel expert.
Our client has been voted DC's Best Startup and one of "DC's Coolest Places to Work".
Primary Responsibilities Include:
Develop, implement, and continuously optimize lead gen-focused paid media and email automation strategies
Determine the optimal way to allocate budget across media channels (new and existing), campaigns, objectives, and ad units
Collaborate with Sales to develop an annual marketing promotion calendar, dutifully considering both seasonal and evergreen promotions
Rigorously analyze website analytics to understand the strengths & weaknesses of our marketing site and ensure we are constantly testing new ways to optimize conversion rate
Collaborate with content & design stakeholders on ad creative, email content, website assets, and other critical deliverables, providing detailed briefs and strategic feedback
Deliver monthly reports that show how we're performing to plan, identify key performance drivers, and propose new opportunities based on deep analysis and channel expertise
What You'll Need:
6+ years of marketing experience in B2B SaaS, with a significant portion in lead generation or growth roles
Experience running and maintaining paid media campaigns, email automation, and website conversion rate experiments
Demonstrated track record of growing an inbound pipeline with quality leads who convert into customers
Deep knowledge of marketing and business analytics and the ability to configure/pull insightful reports independently
Experience with budget planning, forecasting, and optimizing for cost-per-action targets
An experienced point of view on how content/creative and messaging impacts performance and the ability to clearly articulate that point of view to writers & designers
Proven success in roles where you were largely or solely responsible for hitting goals
Preference may be given to applicants with:
Experience working at a startup (preferably under 50 employees)
Experience working closely with members of a sales team
Experience with the following tools: Hubspot, Google Analytics, FullStory, MixPanel, Segment, Supermetrics, Confluence, Google Workspace (Docs, Slides, Sheets)
Benefits:
Full Health Care (including Dental, Vision, HSA, FSA, LTD, AD&D)
Unlimited PTO
401k (with matching)
Commuter Benefits ($100/mo)
WFH Flexibility (depending on tenure and target hitting)