Director Foundation Marketing at Nicklaus Children's Health System in Miami, Florida

Job Description:

Job Summary

Focuses on executing day-to-day marketing and communication operations, emphasizing hands-on management of campaigns, content creation, and team leadership to support foundation programs. Pivotal in crafting and implementing detailed marketing strategies, overseeing digital and social media efforts, and ensuring brand consistency across all platforms. Ensures that strategies are brought to life, driving donor engagement and cultivating relationships through practical and targeted marketing actions.

Job Specific Duties

• Direct and execute day-to-day marketing and communications functions for Foundation programs and priorities across Annual Giving, Major Gifts, Children’s Miracle Network, Gift Planning, Corporate, Grants/Foundations and Special Events, including project management and content development across a multi-channel platform for key target audiences. 
  
  


• Work collaboratively with Foundation program leaders to introduce and implement innovative marketing strategies and campaigns that align with their priorities for donor engagement and cultivation. 
  
  


• Supervise a team of internal and external content marketers, designers, freelancers, and contractors to develop compelling digital and print marketing materials for Foundation priorities aligned with the health system’s brand and marketing guidelines.
  
  


• Direct and oversee event marketing, promotional item inventory and ensure collateral materials are up-to-date following brand guidelines and brand voice. 
  
  


• Write and direct the development of content for press releases, news articles, speech writing, videos, patient and donor stories, and other donor communications. 
  
  


• Manage and oversee the Foundation’s web and social media presence, working alongside internal team to drive awareness, donor engagement and cultivation.  
  
  


• Work collaboratively with Director of Stewardship and Director of Annual Giving and others to oversee the creation of impact reports and other donor-facing communications, ensuring alignment with marketing and brand guidelines.
  
  


• Supervise the planning, implementation, tracking, and analysis of all social media, web and marketing campaigns for the Foundation in collaboration with Executive Director of Foundation Marketing and system marketing analytics team.
  
  


• Lead and implement innovative marketing strategies and industry best practices, including tech platforms and other tools to increase online traffic and donations.
  
  


• Ensure direct reports are cross-trained.

Minimum Job Requirements

• Bachelor's Degree or equivalent experience in broad-based fundraising, including major gifts, corporate giving, senior-level development, or sales experience
  
  


• 4-7 years of experience in public relations and/or marketing
  
  


• 3-5 years of managerial experience

Knowledge, Skills, and Abilities

• Bilingual in Spanish preferred.
  
  


• Management experience working and communicating with multiple audiences.
  
  


• Able to work evenings and weekends.
  
  


• Able to travel.
  
  


• Proficient in Microsoft Word, Excel, PowerPoint, and Access.
  
  


• Ability and creativity in all integrated communications.
  
  


• Strong verbal and written skills.
  
  


• Self-starter, ability to multi task, excellent interpersonal skills, and customer service with a high level of professionalism.
  
  


• Team building skills.
  
  


• Knowledge of social networking communities, internet, and web-research savvy.
  
  


• A record of success in the areas of communications and media relations.
  
  


• Excellent communication skills.
  
  


• Excellent writing, proof reading skills, and public speaking.