Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world's largest luxury group. A play on the words "can do", Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.
Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:
"Can Do" Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone's voice is heard. We listen with humility and act with courage.
Storytelling: We tell authentic stories like no, one else. It's our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.
The salary range for this position is $103,654-129,568 per year based upon a San Francisco location. Offered salary is dependent upon experience and location. Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks in the summer and July and December wellness/shutdown weeks for applicable positions.
The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, KVD Beauty, Lip Lab, Ole Henriksen.
Summary
The Email and CRM Marketing Manager owns program management of CRM Marketing campaigns (email, SMS & customer lifecycle journeys) and is responsible for program performance and strategy. They partner with the Email and CRM Marketing Coordinator to ensure flawless execution of email and SMS campaigns, including campaign building and set up, targeting and workflow set up, QA process and deployment.
Responsibilities
Own the management and execution of the email and SMS programs for Ole Henriksen, KVD Vegan Beauty, and LipLab
Build the CRM Marketing annual, quarterly, and monthly campaign plans in order to meet CRM sales and profitability targets
Plan and direct execution of the contact plan, owning the email/SMS campaign delivery schedules, briefing campaign and promotional content and supporting Coordinator in handling targeting/workflow set up and deployment
Strategize, brainstorm, and brief campaign and promotional content, using historical insights and knowledge of current beauty and skincare trends to produce commercially relevant content that promotes a frictionless user journey
Support 360 brand initiatives (launches, tentpole promos, etc.) through CRM channel planning and XFN collaboration
Partner with site, performance marketing, brand, marketing, and creative on the execution of .com events/campaigns
Execute programs, initiatives and campaigns in line with the daily and yearly brand calendar and make adjustments based upon YTM and YTD trends with contingency plans to meet financial goals
Manage the working relationship and processes around day-to-day campaign production and projects with Coordinator
Partner with Coordinator on all email and SMS campaign QA ahead of scheduling
Manage day-to-day partnership with email and SMS CSMs (ad hoc support, guidance, raising Kendo needs)
Monitor monthly spend for SMS channel; Raise to Sr Manager any potential overspend risks and propose and action upon plans to address. Raise any potential savings opportunities and align with Sr Manager on what we release to bottom line vs. reinvest
Monitor channel and customer KPIs, assessing performance vs. industry/historical trends, identifying risks/opportunities, and proposing insights and actions to Sr Manager to grow KPIs
Own weekly, monthly, and ad-hoc business recaps, providing rich and relevant insights to a variety of audiences, including cross-functionals and leadership
Execute a robust testing roadmap across CRM channels. Analyze test results and use data insights to implement strategic actions and shape the future strategy
Optimize existing email & SMS automation programs. Introduce new behavioral trigger campaigns based on customer data and industry best practices
Identify opportunities to streamline the campaign production process and improve channel KPIs, such as new working processes, tools & services
Project manage the onboarding of new CRM solutions and services
Requirements
Education/Experience:
5-7 years digital marketing experience including 3+ years experience in email marketing channel management and CRM
Bachelor's degree in business administration, marketing, communications or equivalent work experience
Technical skills:
Experience with email service providers and HTML required
Experience with SMS providers a plus
Experience with a customer data platform a plus
Content creation, campaign production and Q&A
Experience with web analytics, reporting and insights
Basic Microsoft Excel knowledge required
Other Skills:
Deep familiarity with email & CRM marketing best practices, planning and execution
Strong campaign management skills and attention to detail skills
Ability to own and produce recaps with relevant, insightful KPIs and analysis, provide takeaways and action steps go-forward
Proven ability to optimize email and/or SMS channel performance through data analysis and innovation
Ability to multi-task and work in a collaborative and fast-paced environment
Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
Must have strong organizational and project management skills
Must have strong collaboration skills and work with a variety of team members across all career levels and functions
Excellent written and verbal communication/proofreading skills