We love creators. We love fans. We love thrilling games, indelible images and moving stories. Our roots are in comics, but our brands extend to video games, television, movies, merchandise, and live experiences. We take pride in original tales, rich characters, and diverse voices.
From well-known franchises to freshly-minted originals, we offer the chance to join brilliant creators shaping a new generation of entertainment in a concentrated, agile environment where every perspective matters, and any idea can create a breakthrough.
Opportunity
Skybound is looking for an owner-minded Director, Product Marketing to lead planning efforts on a new slate of games with a focus on the commercial aspects of our games business. Whether launching wholly original titles or working with established properties like The Walking Dead or Invincible, the Director, Product Marketing is the central owner of the go-to-market strategy for our titles. You'll collaborate with Product Development and work across Skybound in linear content, social media, owned channels, licensing, and comics to give each game its best shot at success.
As Director, Product Marketing, you will leverage insights to build a go-to-market strategy which you lead a team to execute. You'll inform the initial bedrock of game investments via the product P&L, bringing to bear strong genre sensibilities and a broad knowledge of previous titles and player communities. You'll work closely with Production teams to advocate for players, leveraging research and market trends to inform feature investments and quality standards. You'll collaborate across Skybound to create and implement a game launch and player communication strategy across community, digital storefronts, influencers, content creation, social channels, events and trade shows, paid media and PR.
Reports: This position will report to Skybound's VP of Games Marketing
Responsibilities: Responsibilities include, but are not limited to:
Develop comprehensive go-to-market plans for Skybound games by prioritizing features and target audiences, defining unique value propositions, creating messaging approaches that will reach players, and integrating first-parties and partnerships.
Create and validate product positioning to hone the player message and focus marketing plans and product development from the earliest stages.
Shape the Product Marketing disciple for Skybound, ensuring excellence with how we publish games.
Manage individuals within Product Marketing, creating operational success within the discipline.
Partner with the Production and Product Management teams to fully understand the product slate, represent their vision in our marketing campaigns, and provide feedback as needed to shape future product development.
Brief internal and external teams through our launches - kicking off teams and ensuring alignment in product positioning and marketing efforts across the marketing funnel.
Drive the continuous development of our player and audience profiles - using data and consumer research to identify key insights, trends, and opportunities to create tailored product messaging and feed into go-to-market plans.
Inform green light decisions by supporting development of a product P&L and investment recommendation informed by player communities, research, and your own sensibilities.
Requirements
10+ years of experience in consumer and product marketing, preferably in games
Track record for launching and sustaining digital products or services
Results-oriented, with an understanding of how to apply ROI and KPI's within marketing
Skilled in data analysis and reporting, particularly for launch campaigns with marketing investment
Strong product management experience, with understanding of live service product life cycles
Polished professional who is comfortable serving as the main contact for executives, internal stakeholders, partners, and third-party agencies
Ability to partner, collaborate and influence stakeholders based on your points of view, rooted in the needs of the player
Strong spoken/written communicator with the ability to develop creative, clear, and concise storytelling for a variety of audiences
Bachelor's degree in marketing, Business, or a related field. MBA is a plus.
Proven experience in product marketing within the entertainment industry, with in-depth knowledge of the gaming, streaming and esports ecosystems.
Entrepreneurial spirit is a must, with the ability to thrive in a fast-paced, dynamic environment.
Excellent communication and interpersonal skills.
Preferred Qualifications
Game industry experience as a professional and a player
Deep experience building and serving gamer communities
Owner mindset, results orientation, generous with feedback and coaching
Prior experience as the go-to-market lead on a successful game title
Just as quirky and passionate about gaming and Skybound as we are!
Job Type: Regular, Full-Time
Salary Range: $150,000 - $200,000
Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc.
The salary range listed is just one component of the total compensation package for employees
Compensation decisions are dependent on circumstances of each role
Skybound offers a wide array of benefits including medical, dental, vision, life insurance, flexible spending and dependent care accounts, as well as free counseling through our Employee Assistance Program (EAP). We also offer a 401K plan with 4% match, 12 weeks of paid parental leave, generous time off, wellness benefits, and tuition reimbursement.
Company Overview
Skybound is a multiplatform content company working closely with creators and their intellectual properties, extending stories and universes to new platforms, including comics, television, film, tabletop and video games, books, digital content, events, and beyond. We are home to critically-acclaimed global franchises, including The Walking Dead and Invincible.
Skybound Games produces, publishes and distributes video and tabletop games across all genres, including the multi-million-unit selling The Walking Dead video game series. In addition to our wholly-owned franchises, we work with independent developers to foster and create original games with compelling characters and worlds, strong creator and artistic focus, and innovative approaches to engaging genres.
Invincible is one of Skybound's tentpole franchises (celebrating 20 years!) and spans the world of comic books, merchandise, video games, and the critically acclaimed adult animated television series on Prime Video. Now in its second season, the television show has consistently ranked as one of Prime Videos top-streamed series with a 99% score on Rotten Tomatoes. Based on the groundbreaking comic book by Robert Kirkman, Cory Walker, and Ryan Ottley, Invincible revolves around 18-year-old Mark Grayson, who's just like every other guy his age-except his father is (or was) the most powerful superhero on the planet. Still reeling from Nolan's betrayal in Season One, Mark struggles to rebuild his life as he faces a host of new threats, all while battling his greatest fear - that he might become his father without even knowing it.
The show stars Steven Yeun, with Sandra Oh, Zazie Beetz, Grey Griffin, Chris Diamantopoulos, Walton Goggins, Gillian Jacobs, Jason Mantzoukas, Ross Marquand, Khary Payton, Zachary Quinto, Andrew Rannells, Kevin Michael Richardson, Seth Rogen, and J.K. Simmons. Executive producers include Skybound's own Kirkman, David Alpert, and Margaret M. Dean.
Equal Opportunity Employer
At Skybound we value diversity and are looking for extraordinary employees of all backgrounds! Skybound is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, citizenship, age, genetic information, disability, hair texture or veteran status. In addition to federal law requirements, Skybound complies with all applicable state and local laws governing nondiscrimination.
Skybound will consider applicants with criminal histories in a manner consistent with the CA Fair Chance Act and Los Angeles Fair Chance Initiative for Hiring Ordinance.