Global ABM Marketer at Lytx, Inc. in San Diego, California

Posted in Other 12 days ago.





Job Description:




Lytx, Inc. is proud to be an equal opportunity/affirmative action employer and maintains a drug-free workplace. We are committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce. EOE/M/F/Disabled/Vet.

Global ABM Marketer
Remote - USA

Full time
R-3321

Lytx is looking for a results-oriented account-based marketer to plan, execute, and optimize integrated, one-to-one ABM campaigns to support funnel progression and opportunity creation for global strategic accounts. You are a marketing strategist who will collaborate with sales, analysts, content marketers, paid media specialists, and creative resources to deliver omnichannel, hyper-personalized campaigns across a variety of online and offline channels to engage high-value accounts. You will lead account selection, measurement, and scalable campaign creation while reporting on the success of ABM initiatives across stakeholders and executives. This pivotal role will help drive awareness, engagement, and revenue growth in key accounts around the world.

You’ll Get To:

  • Develop global one-to-one ABM campaign plans, launch timelines, and budgets.
  • Launch hyper-personalized, account-first campaigns to support opportunity creation and deal acceleration by leveraging multiple channels including email, web, digital advertising, direct mail, and events
  • Define repeatable processes to expand the ABM program across all strategic accounts globally.
  • Partner with sales and marketing SMEs on campaign concepts, content requirements, digital marketing execution, and messaging/creative development.
  • Collaborate with the operations team as a key stakeholder in identifying our TAM, acquiring it for our CRM, and segmentation for campaign targeting and personalization
  • Define key performance indicators (KPIs) to measure the effectiveness of your campaigns. Provide regular reporting and insights to collaborators, including senior management, on the impact of account-based marketing efforts.
  • Monitor campaign performance, analyze results, and iterate on strategies to optimize ROI and achieve business objectives.

What You’ll Need:

  • 5+ years of B2B ABM experience
  • Demonstrated success in developing and implementing global ABM strategies that drive revenue growth
  • Experience with ABM tech stack (e.g. 6sense and Marketo)
  • Ability to leverage data to optimize ABM campaigns and measure performance
  • In-depth knowledge of emerging ABM trends. Ability to create new programs that align with business priorities and deliver results.
  • Exceptional project management skills
  • Experience thriving in fast-paced, dynamic environments
  • Excellent problem-solving and analytical abilities with experience delivering against measurable KPIs
  • Excellent communication and collaboration skills

____________

Lytx is powered by cutting-edge technology and Happy People. You want to use your powers for good, and that’s exactly what we do at Lytx. Our team is made up of hungry, humble, and capable people who are making a difference every day with technology that helps save lives each year.

Benefits:

  • Medical, dental and vision insurance
  • Health Savings Account
  • Flexible Spending Accounts
  • Telehealth
  • 401(k) and 401(k) match
  • Life and AD&D insurance
  • Short-Term and Long-Term Disability
  • FTO or PTO
  • Employee Well-Being program
  • 11 paid holidays plus 1 inclusive holiday per year
  • Volunteer Time Off
  • Employee Referral program
  • Education Reimbursement Program
  • Employee Recognition and Appreciation program
  • Additional perk and voluntary benefit programs

Salary is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. This position is also eligible for an incentive compensation plan. The expected hiring salary for this position is:

$89,750.00 - $113,250.00

Innovation Lives Here


You go all in no matter what you do, and so do we. At Lytx, we’re powered by cutting-edge technology and Happy People. You want your work to make a positive impact in the world, and that’s what we do. Join our diverse team of hungry, humble and capable people united to make a difference.

Together, we help save lives on our roadways.

Find out how good it feels to be a part of an inclusive, collaborative team. We’re committed to delivering an environment where everyone feels valued, included and supported to do their best work and share their voices.

Lytx, Inc. is proud to be an equal opportunity/affirmative action employer and maintains a drug-free workplace. We’re committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce. EOE/M/F/Disabled/Vet.


About Us

Lytx® is a leading provider of video telematics, analytics, safety and productivity solutions for commercial and public sector fleets. Our unrivaled Driver Safety Program, powered by our best-in-class DriveCam® Event Recorder, is proven to help save lives and reduce risk. We harness the power of video to help clients see what happened in the past, manage their operations more efficiently in the present and improve driver behavior to change the future. Our customizable services and programs span driver safety, risk detection, fleet tracking, compliance and fuel management. Using the world’s largest driving database of its kind, along with proprietary machine vision and artificial intelligence technology, we help protect and connect thousands of fleets and more than one million drivers worldwide. For more information, visit www.lytx.com, @lytx on Twitter, LinkedIn, our Facebook page or YouTube channel.

Privacy Notice: If you are a California resident: We collect, use, disclose, and retain personal information in accordance with our Privacy Policy. Lytx does not sell or share (as defined in the California Consumer Privacy Act of 2018, as amended) your personal information.

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