Senior Product Consultant at Caterpillar in Sanford, North Carolina

Posted in Other 12 days ago.

Job Description:

Career Area:
Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Caterpillar's Building Construction Products (BCP) division is hiring a Senior Product Consultant for Skid Steer Loaders (SSL) and Compact Track Loaders (CTL). This role will support the Current Product and New Product Activities by working through the four P's of marketing: Product, Pricing, Place and Promotion. This role is highly collaborative, working alongside the industry team, machine product groups, internal and external partners to achieve the business plan, develop new solutions and improve efficiency in key business measurables.

Job Duties:

The primary goal is to grow customer base using SSL|CTL products and services.

This will be accomplished through several means, not limited to:

  • Communicating a vision for the future to make Cat SSL|CTL preferred solution for job site needs.
    • Conduct sales forecast
    • Develop Multi-Generational Product Plans
    • Lead Commercial development of New Product, New Technology and New Market Introductions for SSL|CTL (NPI, NTI, NMI)
    • Conduct SSL|CTL product training
  • Develop expertise; create, strengthen, grow relationships/processes with business partners to execute the SSL|CTL business
    • Consult with product groups, districts, and dealers to develop and implement customer solutions
    • Guide revenue management decisions
    • Merchandising support
    • Support sales efforts initiated by districts as well as having input on overall sales support programs
  • Create advocacy and preference with construction industry who purchases and uses Caterpillar product, and
    • Create marketing messages
    • Represent BCP on sales issues relating to the SSL|CTL markets
    • Conduct competitive analysis
    • Act as a product and commercial support resource
Role Summary: A key component to the position is gathering Voice of Customer (VOC), Voice of Dealer (VOD) and Voice of Industry (VOI) to provide training, messaging through videos, publications and our digital platforms to increase awareness, traffic, leads and sales. The role will be expected to analyze problems and opportunities, present results, proactively share and execute ideas towards implementing solutions.

Additional Details: While this role requires onsite work in Sanford, NC, the scope of this job is regional for sales support function, global for the go to market content and global for commercial product strategy. Travel is expected between 25 - 35% with support of dealer training, trade shows, productivity studies, dealer meetings, and customer opportunities. Opportunities for international collaboration exist as well. Caterpillar operates in a hybrid environment, requiring onsite work weekly while retaining flexibility in working from home.

What You Have (Skills and Experience) :
  • Progressive or combined experience in Industry Sales, Product Marketing, Engineering or Commercial related field
  • Experience in Project Management or Product Development
  • Advanced proficiency using MS Word, Excel, and PowerPoint
  • Effective communicator including strong writing and verbal communication skills
  • Relationship building and value selling skills
  • Product and service knowledge
Top Candidates Will Also Have:
  • Strong customer focus and adaptability
  • Organization, analytical, and problem-solving skills
  • Prior experience within the construction industry or construction technologies
  • Prior Dealer or Customer facing experience
  • Bachelor's degree, preferably in Marketing or a Technical Field such as Engineering, or equivalent through sales experience
Relocation is available for this position.Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at
Posting Dates:
May 10, 2024 - May 23, 2024
Any offer of employment is conditioned upon the successful completion of a drug screen.

EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

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