The Upstream Product Manager is responsible for marketing activities prior to the commercial launch. The role is focused on execution of marketing deliverables for product development as well as overall franchise level strategy for growth. Interaction with customers, Key Opinion Leaders, and sales teams to identify market trends.
Essential Duties and Responsibilities
Determines global customers' needs and desires by specifying or conducting the research needed to obtain market information.
Identifies and prioritizes new product opportunities.
Represents global Voice of Customer in defining customer requirements for the product development team.
Recommends the nature and scope of present product lines by appraising new product ideas.
Obtains market share by analyzing correct market and sales data.
Develops franchise level strategic business plan by understanding market trends, product needs, and portfolio gaps to support future growth.
Develop strong relationships with multiple US and Global KOLs to help validate new business opportunities.
Provide strategic recommendations for new business opportunities and initiatives to advance growth and profitability.
May manage a direct report (Associate Product Manager/Product Manager)
When appropriate, will get involved with the business development process with emphasis on the modeling, due diligence and launch components.
May perform other duties as assigned
Manages in order to ensure compliance with all relevant regulatory/legal requirements
QUALITY SYSTEMS DUTIES AND RESPONSIBILITIES
Management - Establish and support a work environment of continuous improvement that supports the Quality Policy, Quality System and the appropriate regulations for the area they support. Ensure all employees are trained to do their work and their training is documented