Senior Digital Media Manager at Mars, Incorporated in Newark, New Jersey

Job Description:

Senior Retailer Media Manager

Newark, NJ

In today's world, shopping has become even more seamless and connected due to the acceleration of digital as well as retailer media networks. For brands, this presents both opportunities and challenges to ensure messaging and brand experiences are communicated throughout the path to purchase in ways that are compelling and breakthrough the clutter with the consumer. Our customers/retailers are adapting in this area in real-time, accelerating their own digital capabilities to lean into trends, and launching Retail Media Networks faster than imagined (Walmart Connect, Amazon Media, Roundel, Meijer Media, Kroger Precision Network, etc.). While this has led to new opportunities for Mars Wrigley (new tactics & capabilities, ability to target, measurement & reporting), it has further emphasized the importance digital media & search play in the path to purchase.

What are we looking for?

• Bachelor's Degree from an accredited university; Masters Degree in Business Preferred.


• 8+ years of experience in Media, Digital Media/Marketing, or Agency Experience


• Specific experience with Paid Search, Display Media, Programmatic Media


• 15% travel for customer visits

What will be your key responsibilities?

• Overall Conversion & Retailer Media Strategy to drive vision & ambition, develop best practices and establish key beliefs around media tactics & capabilities, CPMs, retailer media group negotiations, targeting & retargeting, and overall retailer digital ecosystem.


• Urgent focus and attention on Paid Search (national vendors like Google/Bing/Yahoo and Customer partners like Walmart, Amazon, Kroger, etc.) to identify overall Paid Search strategy (& handbook), keyword approach, agency partnership & capabilities, tools & technologies, and budget requirements


• Identify and share/embed best-practices with programmatic / self-service display media, and partner with agencies to ensure maximize returns


• Lead the overarching digital shopper learning plan to execute, facilitate and/or capture test and learn plans and learnings, while sharing best practices and developing conversion media "key beliefs" for use locally and globally


• Accelerate connection between shopper media & national media to define holistic connection points, including targeting and retargeting strategies across the path-to-purchase and via partnerships / capabilities with retailer media networks


• Investigate & launch new tools and technology to ensure Mars Wrigley is always one-step ahead and leading best-in-class shopper digital media thought-leadership to drive conversion throughout the path-to-purchase