Integrated Marketing Manager, Augmented Reality at Meta in New York, New York

Job Description:

At Reality Labs, we're building tools that help people feel connected, anytime, anywhere. We are seeking an experienced Integrated Marketing Manager for the Augmented Reality team within Reality labs to help drive the future of wearables.The Augmented Reality marketing team is responsible for accelerating business results by developing data-driven marketing strategies and creative that drive creating consumer adoration and everyday usage. This includes always on activity as well as developing full funnel programs to support new product launches.In this role you will be responsible for proactively identifying challenges and opportunities for the business, designing appropriate insights fuelled marketing strategies and developing impactful cross-channel plans and executions which drive to meaningful outcomes.The ideal candidate is someone who is excited about working at the intersection of creativity and technology, marketing products that push the boundaries of computing and human interaction into new and uncharted territories.This requires an ability to lead an effective cross-functional process for developing integrated marketing plans using deep analytical rigor, a deep understanding of consumer and market dynamics and the right mix of brand and product knowledge to deliver effective marketing plans that breakthrough in culture.

Integrated Marketing Manager, Augmented Reality Responsibilities:

• Build best in class marketing programs, with a focus on strong connections planning across owned channels, that drive funnel and revenue growth


• Identify marketing opportunities by understanding audiences, the competitive landscape, consumer trends, and product and market data


• Ensure a consistency across territories and consumer touchpoints, in collaboration with marketing managers across the business


• Work closely with Product Marketing, Product Management, Sales and Insights to translate business objectives into marketing strategy to support an ambitious roadmap.


• Demonstrate the effectiveness of marketing investment for the business through both short- and long-term measurement, across marketing flywheel & performance metrics


• Cultivate collaborative internal partnerships, influence through others, resolve conflict, build alignment, and work effectively across teams to execute strategy

Minimum Qualifications:

• 5+ years of experience in a centralized integrated marketing function


• Experience with strategic thinking and bridging industry trends, insights, and community sentiment to plans/briefs


• Experience to develop recommendations and synthesize learnings through consumer, campaign and market data


• Equally demonstrated leading cross functional teams as they are in tactical execution


• Track record of building effective partnerships with Product Marketing and cross-functional teams inclusive of social, influencer, creative, lifecycle, web, retail, and performance marketing


• Demonstrated experience working with media and creative agencies

Preferred Qualifications:

• Experience in consumer product categories and brands such as consumer technology, wearables, AR/VR technologies, or culture driven brands


• Experience with global campaigns


• Experience with sports marketing, activations/events, Creators or Public Figures


• Experience working with retailers, especially in Consumer Electronics or Telco

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.



Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com. Apply Now