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Regional Sales Manager at API Technologies Inc.

Posted in Sales 30+ days ago.

This job brought to you by eQuest

Type: Full-Time
Location: Denver, Colorado

Job Description:

At API we innovate, design and deliver high reliability products every day to serve our customers. These products keep soldiers safe, allow satellites to communicate, save lives through medical technology, and more. With 1,700+ people working across 15 design/manufacturing centers in North America and Europe we strive to be a leading global partner of choice in our markets: DefenseAerospaceSpaceMedicalOil & GasTelecom, and Secure Systems.

If you are an employee who challenges the status quo, who makes an impact, and who would be driven to continuously improve by the people our products protect and serve globally; then apply at We strive to put excellence in everything we do: including your career.

API Technologies will hire a Regional Sales Manager to work remotely and increase revenue in the Mid-West markets. The ideal candidate has a background working with defense and aerospace clients, has managed manufacturing representatives, and has a track record of design wins in the electronics industry. 

The Regional Sales Manager (RSM) is responsible for meeting or exceeding the territory’s orders budget, discovering new opportunities and customers, while cultivating a relationship and assessing their needs. Once these needs are determined, the RSM is responsible for taking them through the sales process working with the appropriate product line personnel to capture the business. Additionally, this position is responsible for presenting further business opportunities with current customers and supporting existing business. The RSM will work closely with the Area Sales Director, territory’s sales representatives, authorized distributors and factory personnel to develop a sales funnel to position the region to meet corporate goals. The RSM will be required to sell all API products.
ESSENTIAL FUNCTIONS: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties. 

  • Manage and direct day to day sales activities to meet the planned monthly, quarterly and annual regional goals.

  • Provide support as needed to customers, representatives and product line personnel to develop a robust sales funnel; promote /develop new products and frame the competitive landscape of the territory.

  • Understand the territory’s customers, competitors, markets and API’s capabilities to target new opportunities. Obtain customer feedback for new product idea generation.

  • Develop and execute account development plans to promote growth within region.

  • Generate opportunity capture plans with product line personnel along with strategies to increase the win probability of significant opportunities.

  • Develop strong working relationships with customers, representatives and product line personnel to facilitate the capture of new opportunities.

  • Provides accurate forecasts and other information in a timely basis as requested.

Supervisory Responsibilities: This position has no formal supervisory responsibilities.

OTHER DUTIES & RESPONSIBILITIES: The below statements are intended to describe the general nature and scope of work being performed by this position. This is not a complete listing of all responsibilities and/or duties required; other duties may be assigned. 

  • Manage representatives to meet sales goals and obtain required administrative information.

  • Review and approve monthly commissions. Provide administrative reporting as required.

  • Effectively interface with internal personnel, customers and representatives to win new business and process existing business.

  • Must be able to articulate customers’ needs to product lines to facilitate new product and product derivative discussions.

  • Perform back-up, training and other duties as requested

• Bachelors in Marketing, Sales, Engineering or related field AND
• Five (5) years of prior sales experience OR
• Equivalent combination of education and experience

Certificates and Licenses: None required. 


  • Ability to make effective presentations

  • Use sales acumen to show best value vs. selling on price alone.

  • Excellent interpersonal skills

  • Excellent communication skills

  • Effective planning and implementation skills

  • Proven success in selling multiple products

  • Use of Microsoft Office Word, PowerPoint, Excel and Outlook Web proficiency.

  • Ability to travel a minimum of 50 %


  • Existing industry relationships in territory that can be used to expand API’s Business.

  • Sales experience related to RF/Microwave or EMI products.

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• This is an office-based and/or home based position depending on location.