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What you will do
He/she will execute and maintain effective and successful channel marketing programs and channel sales enablement tools to support our Channel Partners (dealers/contractors) for all Industrial Refrigeration channels and brands in the residential and commercial product segments in North America. You will utilize Salesforce, Pardot and other marketing automation systems to ensure a smooth customer journey from initial contact to sale and beyond.
How you will do it
Utilize Sales and Marketing Programs to nurture existing dealers/contractors and increase brand awareness.
Promote training protocol and collaborate with the training organization to promote training to sales, partners and dealers.
Coordinate communication to stakeholders and channel partners by creating a communication cadence to keep all key stakeholders aware of status and progress.
Provide input to other functional areas to meet demands of the marketplace.
Identify areas of improvement with an eye towards applying best practices.
Collaborate with industry partners, VOS and VOC, for strategic clarity and alignment, scalability, and execution that drives business growth.
Manage budget and adjust tactical mix based on performance by identifying optimal spend on programs through management of budget, processes, vendors, and sales teams.
Marketing vendor management.
Measure and report performance of all marketing programs and sales enablement tools and assess against goals (ROI and KPIs) to determine program impact and optimization opportunities.
Develop and deliver customer/sales-facing presentations to executive-level customer partners, and support marketing and sales teams with ad-hoc reporting requests, including PowerPoints.
Work with Vendors and JCI internal departments (i.e., Creative, Portfolio) to develop channel program material to support program launch and ensure work is aligned to strategy.
Project management/execution and resource planning across multiple simultaneous projects.
Communicate project status, including risks and action items, to drive completion in a timely manner.
Manage team to efficiently and effectively satisfy all customers.
Empower the channel marketing team to own and execute on Channel Marketing’s strategies and programs.
Own and maintain Frick brand website.
Develop, organize and execute trade show plan for Industrial Refrigeration (IR).
Organize and provide logistics for customer meetings.
Develop social media presence where appropriate.
Work closely with product managers in Marketing and promotion of IR products.
What we look for
Bachelor’s degree in marketing operations, marketing, communications, business or related field.
Minimum 5-7 years’ experience with a demonstrated track record of accomplishment in marketing-driven marketing/sales enablement programs and campaigns.
Highly customer-focused and able to manage expectations.
Experience architecting and executing complex multi-stage marketing/sales programs.
Enterprise cross-functional team leadership experience.
Familiarity with metrics reporting and understanding of KPI performance levers.
Ability to effectively communicate in English (written, oral and presentations).
Experience and management with communication calendars.
Effective organizational skills, with track record of completing projects on time and on budget.
Ability to work effectively in a high-growth, dynamic environment.
Ability to navigate a matrix-managed and geographically-dispersed organization.
Ability to manage vendors to deliver timely customer service, training and programs to channel.
Ability to synthesize input from multiple teams and individuals by working with sales teams and developing customized marketing plans with data to meeting individual channel/partner strategies.
Action-oriented, self-starter with commitment to delivering with excellence.
Ability to work and manage Channel Marketing team, set priorities, work on multiple projects simultaneously, solve problems, and be resourceful under pressure.
Influence other departments on work streams that have down flow impact to Channel Marketing Programs/Infrastructure, and Channel Partners’ customer experience.
Ability to bring structure in an unstructured environment.
Willingness to “roll up the sleeves” and do what it takes to get the job done.
Travel up to 30%.
Excellent at problem-solving and resource management.
Effective management of team and non-direct reporting resources.
Experience in the Industrial Refrigeration industry, HVAC industry and/or technology.
Familiarity with marketing and sales enablement program management.
Johnson Controls International plc. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law. For more information, please view EEO is the Law. If you are an individual with a disability and you require an accommodation during the application process, please visit www.johnsoncontrols.com/careers.