Manager, Go-To-Market & Activation at PEMCO MUTUAL INSURANCE COMPANY in Seattle, Washington

Job Description:

Who We Are: 

At PEMCO we’re all about people – our customers, our employees, and the community.  We’re a mutual insurance company owned by our Northwest policyholders.  We provide auto, home, renters, and boat coverage. Recently, Forbes named PEMCO as #1 in Auto Insurance in 2024 based on customer survey feedback. We are consistently recognized for our outstanding customer service, employee expertise, community partnerships, and social impact programs.

Our social impact programs motivate high achievement by youth in education; build stronger and greener communities; and increase safety at home, on the road, and at play. We’re committed to diversity, equity, inclusion, and belonging, and to fostering an inspiring and inclusive workplace. These efforts create and cultivate an environment that builds fairness and understanding, encourages collaboration and flexibility, and celebrates all the ways in which we’re different and the same – enabling all individuals to achieve their full potential.

Why We Need You:

PEMCO has a dynamic and challenging opportunity for a Go-to-Market & Activation Manager to join our community.  In this role, you will be responsible for PEMCO's go-to-market (GTM) strategy, outcomes, and staff.  This includes oversight of channel activation, application of business intelligence, and integration with the Marketing team and other business functional units in support of PEMCO's strategic objectives.  This position reports to our Director of Marketing.

What You’ll Be Doing:

• Provide governance for the creation and distribution of messaging and content in support of go-to-market plans and initiatives.


• Oversee the collection, analysis, and application of relevant marketing data, ensuring that data is used to drive decision-making, course correction, and future planning.


• Manage the cross-functional Marketing team assigned to implement prioritized initiatives covering the functional areas of go-to-market, campaign strategy and planning, business intelligence, and activation/content; manage the team with operational rigor to achieve defined quantitative and qualitative goals.


• Manage a team of direct (and indirect) reports, with performance management and development responsibilities.


• Execute on strategy with precision through establishing effective teams and leading others in analyzing and solving complex problems.


• Drive the overall go-to-market (GTM) and product activation strategy, ensuring success of PEMCO's in-market presence in activated channels, and the prioritization of in-market initiatives.


• Accountable for go-to-market campaign planning, objectives, measurements, execution, and outcomes.


• Manage department budget and resources responsibly.


• Provide oversight of vendor partnerships.


• Demonstrate behaviors consistent with PEMCO's policies, values, code of ethics and business conduct.


• Authentically support the PEMCO Brand and constantly are on the lookout for top talent to join us to achieve our Mission to Worry Less and Live More.


• Other duties as assigned.

What You'll Bring:

• B.A. or B.S. degree or equivalent work experience (marketing or similar field of study) is required.


• 6+ years of experience in marketing roles with increasing scope, scale, and complexity, including leadership experience is required.


• Experience or training in the application of artificial intelligence to marketing and communications is preferred.


• Experience in product and services marketing is preferred.


• Competence in Google Analytics or Adobe Insight web analytics, Tableau and CSS/HTML is preferred.


• Ability to analyze marketing data, measure campaign performance, and optimize strategies based on insights is required.


• Proficiency in data analytics with a strong emphasis on using data for strategic decision-making is required.


• 
  Analytical and data-driven: Thinks analytically; a structured thinker who can put complex ideas into clear frameworks; uses data to conduct root cause analysis and develops high quality, consumable, and consistent metrics that drive strategic objectives and priorities is required.


• 
  Communicator: Communicates clearly and informatively, verbally and in writing, with colleagues, customers, and the community in both technical and non-technical professional language is required


• 
  Team builder: Establishes positive connections with others, solves problems and manages new ideas, and works collaboratively to bring people and culture-first solutions to deliver results is required.


• 
  Research & Development: is an idea generator and knows what it takes to execute with speed to market.  Can envision what's possible and work through the design and development steps required to gain sponsorship and move to action is required.


• 
  Business Environment: Has a thorough understanding of our industry, the relevant business landscape, and trends in growth and insurance environments; can spot early indicators of change and apply strategies to adapt quickly is required.


• 
  Project Management: Has a proven track record of driving and motivating cross-functional team members to successfully implement technology or business projects is required.


• 
  Problem Solver: Ability to analyze, diagnose and resolve complex unstructured problems quickly, efficiently, and collaboratively is required.


• 
  Presenter: Organizes data visually and speaks clearly and persuasively in group presentations and meetings with multiple peer groups and senior management is required


• 
  Leadership & Managing Others: Establishes and communicates a compelling and inspiring vision, creates winning strategies and plans, ensures team goals are aligned with company goals; develops both self and others is required.


• 
  MS Office: Skilled proficiency in Excel, Word, PowerPoint, Outlook is required.

What We Value:

In fostering a culture where everyone thrives, PEMCO embodies a set of core traits that guide our collective efforts. These traits include:

• 
  Make Agile Decisions: Define desired outcomes. Use a consistent, inclusive approach. Drive decisions with a sense of urgency. Pivot decisions quickly as supported by data.


• 
  Build Trust: Listen to understand and use direct and open communication. Engage in healthy debate with mutual respect. Find solutions and move forward together.


• 
  Own Results: Commit to desired outcomes. Define and achieve success metrics. Anticipate and mitigate risks, and always have a plan B. Take accountability for and learn from outcomes. 


• 
  Empower Execution: Take action to drive desired outcomes. Act with initiative, mastery, and purpose


• 
  Explore Fearlessly: Make swift, iterative progress through testing and learning, create a safe place to fail fast and learn from mistakes, and continuously improve.


• 
  Value People: Appreciate and care about unique experiences and perspectives Respect the dignity of others and have empathy for people Authentically and meaningfully support and recognize people in real time.

These traits form the bedrock of our commitment to caring deeply for each other, our customers, and our community. As you become a part of PEMCO, your contribution will further enrich our success story, where the power of these shared values propels us forward.

Compensation:

The pay range for this role is shown below. Compensation decisions are determined based on an individual’s qualifications, job-related knowledge, skills, and experience.

• Greater Seattle area target pay range: $147,387-$180-139.  The full pay range is $122,823-$204,704.


• Outside greater Seattle area target pay range: $130,072-$158,976.  The full pay range is $ $108,394-$180,655.

Greater Seattle Area is defined as working within approximately 100 miles of Seattle.

Outside Greater Seattle is defined as working approximately 100 miles or more from Seattle.

Benefits:

Regular part-time PEMCO employees working at least 24 hours per week and regular full-time PEMCO employees are eligible to elect coverage under medical, dental, and vision plans for themselves and their eligible family members with generous employer premium cost shares. In addition, as a benefits-eligible employee, you are:

• covered by employer-paid basic life and accidental death & dismemberment insurance policies as well as long- and short-term disability benefit coverages.


• eligible to participate in PEMCO’s 401(k) plan which includes a generous employer match (2 for 1 on the first 6% employee pre-tax and/or Roth deferral, up to federal maximums). 

PEMCO provides the following paid leave programs for benefits-eligible employees in their first year of PEMCO employment:

• Vacation accrues at a rate of 10 days for new hires and increases based on a schedule to a maximum annual accrual of 25 days based on tenure.


• Granted four (4) personal days immediately upon hire.


• Paid holidays for the eight (8) holidays observed by PEMCO throughout the calendar year.


• Granted up to ten (10) days of sick leave immediately upon hire (pro-rated based on hire date and full-time/part-time status), which is approximately 28 hours more per year than the Washington state-required accrual.


• In addition, PEMCO provides paid time off for bereavement, jury duty, and employee volunteering in the community.

Other miscellaneous benefit programs offered by PEMCO include:

• Flexible Spending Accounts


• Education Assistance Program after one year of service


• Scholarship program for children of PEMCO employees after one year of service


• Employee Assistance Program


• Well-being program


• Discretionary taxable gifts and gift cards


• And other Perks & Benefits including discounts on computer software and hardware, cell phone plans, and rental cars.

Other compensation depending on role, contributions, and performance may include:

• Discretionary bonuses


• Tiered sales commissions and/or incentives (from 5-25% of employee’s monthly sales)


• Employee referral bonuses


• Shift differential pay.

Equal Employment Opportunity:

At PEMCO, we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our products, and our community to flourish. PEMCO is honored to be an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, age, citizenship, marital status, disability, gender identity, sexual orientation, or veteran status.

Applicants have rights under Federal Employment Laws:

• 
  Family and Medical Leave Act (FMLA) 


• 
  Equal Employment Opportunity (EEO) 


• Employee Polygraph Protection Act (EPPA)

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