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Jr Copywriter at FCB

Posted in Other 30+ days ago.

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Type: Full Time
Location: New York City, New York





Job Description:

JOB SUMMARY
The Junior Copywriter (Jr. CW) must acquire a basic understanding of FCBH departmental procedures, such as routing, print production protocols, usage rights of stock images for layout, etc. Daily responsibilities include working with an art director to generate and execute creative concepts from initial drafts through finished product. Work must adhere to clients marketing strategies and objectives, meeting deadlines within budget on client projects. The Jr. CW reports to a more senior writer on the creative staff and assists that person on larger, more complex projects.

ESSENTIAL FUNCTIONS
Strategic Thinking
Performs research (general lit searches as well as specific topic research) via internet and other resources
Analyzes and interprets data from clinical studies, presentations, and published papers, summarizes key points, and turns then into promotional messages that tie to product key selling messages
Develop medical knowledge in therapeutic areas of primary accounts
Contributes innovative ideas appropriate to the clients marketing strategy
Develops understanding of audience needs (e.g., physicians, patients, sales reps) and targets copy and changes voices to appropriately meet them
Execution
Writes copy for assigned projects that is on strategy and in language that is original, compelling, distinctive, and synergistic with art/graphic
Performs basic proofing/editing on all copy, paying strict attention to details of copy/art agreement
Understands and implements agency/client review and routing systems, makes revisions to agency copies, identifies problems or inconsistencies, solves problems by reviewing with supervisor/account services
Participates with creative and Brand team to develop multiple concepts/campaigns for assigned products/projects
Must be able to develop a range of creative executions for each project and be able to effectively collaborate with art partner to ensure that words and image work together to support the concept
Logically organizes material from a range of sources to create a compelling narrative/story flow
Ability to adapt concept to all mediums
Participate in creative rumbles as daily responsibilities allow
Relationship Management
Communicates with team members at all times regarding deadlines, revisions, quality control and new work
Collaborates with team in a productive manner
Takes direction from Copy Supervisor
Business Management
Is deadline-oriented and organized
Makes sound, timely decisions about the need to change work in progress and reports them to supervisor, solves problems within areas of direct responsibility
Cross discipline learning: Works with and benefits from colleagues and vendors, including illustrators, photographers, retouchers, science bureaus, computer design staff, editorial department, audio engineers, film editors, producers, medical directors, marketing strategists, and account executives to ensure highest quality product within specified deadlines
Work with Junior AD to support creative approaches to communicate Brand personality and messages for both the overall campaign and individual materials

EDUCATION

Bachelors Degree in Advertising/Marketing, Communications, Writing or related discipline

SKILLS & TRAINING REQUIREMENTS (licenses, programs, certifications, etc.)
Portfolio of work (student/spec work) demonstrating conceptual capabilities
EXPERIENCE
0-1 yr of related experience

COMPETENCIES

Creativity

Develop smart, single-minded ideas.

Communication

Is attentive and shows interest in the subject, Expresses ideas clearly and accurately

Organization

Creates clear goals, identifies and finds the resources (e.g. time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time

OTHER INFORMATION

For U.S. Job Seekers

It is the policy of FCB and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.